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Inbound marketing automation : ウィキペディア英語版 | Inbound marketing automation Inbound marketing automation is the name given to the process of automating Inbound marketing. ==The concept== Inbound marketing automation combines two major trends in marketing: the move to web-based inbound marketing〔Fishkin, Rand (October 24th, 2009). ("The New Era of Inbound Marketing" ). Retrieved April 26th 2010.〕 and the growing utilization of marketing automation.〔Morphy, Erika (May 10, 2009). ("Marketing Automation: A Well-Oiled Machine That's Ready to Roll" ). Retrieved March 25th 2010.〕 Inbound marketing attracts prospects to a company's website through a combination of Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), and Social Media Marketing (SMM), then engages them with relevant content, converts them to identified sales leads through the completion of forms, and then nurtures them through a program of drip marketing until prospects are determined to be "sales ready".〔Kuhn, Axel (January, 20th, 2010). ("How to turn your Website into a prospecting magnet" ). Retrieved Feb 15th, 2010.〕 Marketing automation, in the context of inbound marketing, includes the automation of marketing analytics, reputation management or social media monitoring, email marketing, sales lead generation and sales lead management, and other regular marketing activities.〔Goldman, Eric (November 20th, 2009). ("Inbound Marketing Automation Overview" ). Retrieved Dec 14th, 2009.〕
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